> I meant 'software development' as a craft where it would only be myself touching the code, liaising with the customers, and doing all the design, coding, testing etc.

This is my favorite part about working on iOS apps: Most of them are small enough that they can be built and maintained by a motivated individual, and for most of my clients it is natural to outsource some of the decision-making because their in-house folks only understand websites or desktop apps.

I wish this "software blacksmith" development model was more common.