Re:Craftsmanship – The alternative to the four-hour work wee...
by fsloth on Sunday January 28, 2018 @04:53AM
(#16250620)
"...nor is the 4 Hour Work Week. I think Tim Ferris chose the title for marketing purposes."
He tells this explicitly at the beginning of the book. He tried several names using dummy adverts to gauge click through rates and chose what generated most.
I think the book is honest and comes clean on it's intended goal. It's written in the classic marketing buff style of TV shops worldwide. If one takes it seriously in all of it's claims then that's not really the authors problem.
I agree the followers and not the source is the problem.
He tells this explicitly at the beginning of the book. He tried several names using dummy adverts to gauge click through rates and chose what generated most.
I think the book is honest and comes clean on it's intended goal. It's written in the classic marketing buff style of TV shops worldwide. If one takes it seriously in all of it's claims then that's not really the authors problem.
I agree the followers and not the source is the problem.