The point I'm driving at is that it's still a marketplace and it comes with all the same standard hazards that apply to any marketplace. There are disputes and exceptions that have to be managed. Machines are not good at that yet.
Setting the support obligation or morality questions aside for a moment (though I'm on the side of "by facilitating and profiting from this, you accept some responsibility for the quality of that facilitation"), that big difference is still critical: suing the operator of a neighborhood carpool mailing list or somesuch has limited yield. Suing Google has potentially massive yield. So a corporation should think about that sort of risk, just like they would the PR risks, etc, of letting it be an unregulated wild west.
Your position sounds a lot like "light or even largely-community-based self-moderation will be enough" and yet platforms like Twitter and Reddit that have attracted some large controversies and PR shitshows even without real money or real physical harm being involved. Heck, "don't read the comments" is standard internet advice to the point of being cliche.