E*Trade and other online brokers are the "rich," with their silly fees and ridiculous limits on when you can take your money out.

Robinhood, by not having fees, takes the stock market from the rich and opens it up to everyone else. IMO it's a great name.

I think the idea for the original product (I.e. non cypto) is that it's target the "little guy" with no commission on trades. So people feel like they're taking from the rich institutional investors.

Because Robin Hood gave back the money the rich stole from the poor. It is just a way to level the playing field

who cares, it's working. you're talking about it. look at all this free marketing.

If you have any branding ideas for "stealing from the poor" that will get those poor to use it, I'm all ears.

Payday Lending

http://www.pewtrusts.org/en/research-and-analysis/fact-sheet...

"annual percentage rates averaging 391 percent." (That's not a typo)

"Average borrowers earn about $30,000 per year"

"Most borrowers pay more in fees than they originally received in credit "

"each year, spending $9 billion on loan fees. "

Cash4Gold?

Lotteries?

[I remember the UK National Lottery being described as a "tax on stupidity"]

I think something that rhymes with "Bells Largo" would be a good place to start!

Or if you're going for the sweet investor moneydrop, go for something like "Sharing Economy". That says "We steal from the poor and give to the rich" like no other!