I can’t think of anything which would improve the user experience more than Google, Apple, or Amazon doubling the size of their QA staff and giving them veto power over releases.

A couple weeks ago, I tried to report a problem to Amazon about Prime Photos. It took a couple dozen emails to get their customer service person to read for comprehension and as soon as they did they opened 6 internal bug reports for basic UX problems – 1 that I’d started with and 5 that I found while litigating that the first was a bug not covered in the online help.

Today, I noticed that Google is trying to push iOS users into using a “Smart Lock” app as a new wrinkle on their two-factor support, which seems reasonable until you install it and learn that the only thing it can do is pair with wireless tokens rather than the USB devices most people actually have. I would be shocked if a single person really tested that before they pushed it to production.