What you want to make wasn't always a fact of your nature. Most likely it was determined by some tiny reinforcement you received long ago. Is it better to stay true to that random event in your past, or make something the market wants and get more reinforcement in the future?

Imagine a typical "heavy metal parking lot" kind of musician. They imprint on whatever music was cool when they were young, and then spend a lifetime "doing what they love", getting no money and no recognition. What's the damn point of doing something you love if it doesn't love you back?