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Re:Why we transitioned from Medium back to our own blog by ProfessorLayton on Wednesday January 24, 2018 @01:40PM (#16225129)
I do the same thing, although I wouldn't consider it random. I use to to keep track of where I am on the page. Highlighting really helps with poorly formatted pages, where the article is too wide to comfortably read and follow onto the next line [1].

[1] https://baymard.com/blog/line-length-readability

Re:Why we transitioned from Medium back to our own blog by williamdclt on Wednesday January 24, 2018 @01:59PM (#16225320)
Firefox reader mode is doing quite a good job for that. I suppose there's Chrome extensions that do a similar thing!