Re:Forging a Swiss Lens: How Zurich's tech scene changed my ...
by dagw on Wednesday January 24, 2018 @02:59AM
(#16221120)
they could get basically 100% of the customers – simply by throwing billions of VC money at the task to subsidize rides.
They could get a large market share, while they're heavily subsidizing their rides. The tricky part is keeping hold of the customers. Certainly where I live Uber made a pretty big push a couple of years ago, offering ridiculously cheap rides. During that period lots of people I know used Uber a lot. Once they stopped offering the subsidies and the prices rose back to 'normal' levels everybody went back to using taxis and public transport.
They could get a large market share, while they're heavily subsidizing their rides. The tricky part is keeping hold of the customers. Certainly where I live Uber made a pretty big push a couple of years ago, offering ridiculously cheap rides. During that period lots of people I know used Uber a lot. Once they stopped offering the subsidies and the prices rose back to 'normal' levels everybody went back to using taxis and public transport.