Right. There are a lot of elements of ecommerce success. Building a compelling online storefront, for instance, is a big one (thus Shopify, Bigcommerce, Magento, Demandware, WooCommerce, etc).

We're not here to solve everything around online commerce, at least not yet, But, the payments stack (checkout, fraud, internationalization, etc) is really difficult and results in substantial lost revenue. By helping convert 10%-50% more orders, we help businesses grow faster. That's our very simple goal.