DuckDuckGo moves beyond search to also protect you while browsing

Re:DuckDuckGo moves beyond search to also protect you while ... by Trundle on Tuesday January 23, 2018 @08:18PM (#16219532)

I know they earn a lot more from ads on google properties than on third party sites, you can see it in their financial docs. It's something like 80% of their revenue.

So we know embedded ads all around the internet aren't challenging it in any way.

That said I don't know what percentage of their "google property" ad revenue is youtube, gmail, etc. Maybe they're cash cows?

I'm inclined to think it's still mostly search though simply because it's the most valuable source of lead. One where the consumer has buying intent.

Searching for a new car Vs trying to watch a show and having a car shown to you before it.

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Re:DuckDuckGo moves beyond search to also protect you while ... by sidlls on Tuesday January 23, 2018 @09:20PM (#16219822)

I can't remember the last time I used a general purpose search engine with an intent to buy. The closest would be an intent to comparison shop, but then I'm explicitly searching for feature comparisons, not stores to buy from.

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