Re:Phase 3: Profit
by yters on Saturday April 12, 2008 @11:20PM
(#162187)
Facebook potentially offers the best kind of advertising: referrals.
The social graph gives companies the data they need to target this kind of advertising. However, this means companies need to be less exploitative and work more with their consumer. I see this as being a bigger benefit for smaller, more personable seeming companies.
The social graph gives companies the data they need to target this kind of advertising. However, this means companies need to be less exploitative and work more with their consumer. I see this as being a bigger benefit for smaller, more personable seeming companies.