It could be people receiving netflix capable devices (smart TV, appleTV, etc) and deciding that the cost is now worth it.
> Though the mote interesting graph would be views. During major sport events I can bet there is a big dip.
I was looking in my archive but I can't find the graphs right now.
Yeah, during big sporting events, there is a flattening of viewing. But what is really fascinating is that if you dig in, you find that it only affected devices that were typically connected to TVs. So streaming was normal on portable devices like iPads and Phones and the 3DS, but down on the big TVs.
However, the biggest dip of all happens during the Oscar telecast, second only to the Golden Globes. :)
New Year's eve was pretty flat too, but again only on the big TV devices (kid's devices were unaffected).
The family subscription is a bargain though.