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Re:UX Copywriting in Product Design by jakobegger on Sunday January 21, 2018 @11:59AM (#16198756)
You are right that both examples don‘t really contain actionable advise, but there is a huge difference between the two.

The way your app „speaks“ to the user influences how people perceive it; and it may make the difference between a user deleting the app in anger, or contacting customer support to ask for help.

We‘re all human beings, and we react to the tone of the message.

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