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Re:Greeks are abandoning cigarettes in record numbers by jackvalentine on Saturday January 20, 2018 @09:48PM (#16196624)
It does.

The plain packaging with disgusting imagery as used in Australia has been shown to be effective in reducing youth smoking. The less people try smoking when young, the less continue smoking when older.

The tobacco industry's own studies show that their branding is an important part of getting people to start smoking initially.

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