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A comment on BMW's Apple CarPlay annual fee is next-level gouging. Parent comment

Re:BMW's Apple CarPlay annual fee is next-level gouging by jimmywanger on Saturday January 20, 2018 @07:04PM (#16196148)
> There are enough suckers that will buy it that Apple will continue to charge an ultra premium.

and

> For example, BMW has better handling, style, etc...

Sounds like BMW is trying to extract maximum value for a brand and reputation it took them decades to garner. Where is the childish thinking again? If the fee is worth all these other things, people will pay. As well they should.

[ Parent | on HN ]
Re:BMW's Apple CarPlay annual fee is next-level gouging by timbo1642 on Saturday January 20, 2018 @08:40PM (#16196431)
The childish thinking is about thinking if a few people don't buy the company will stop doing what they are doing.
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Re:BMW's Apple CarPlay annual fee is next-level gouging by jimmywanger on Sunday January 21, 2018 @04:01PM (#16200005)
Every time I see a restaurant with a line I think of the Nash equilibrium.

If there's a line, your prices are too low. Period. If people line up to buy BMWs, the price for BMWs are too low, and they (BMW) should soak people for however much they can. What part of that is childish?

If many people stop buying BMWs, they're gonna have to adjust prices or cut component costs.

[ Parent | on HN ]