I don't know about contributing to their downfall. But GoPro with all their videos and so forth definitely create this aspirational branding that a lot of people like to see themselves being associated with.

Then they shoot a few videos skiing down an intermediate ski slope and realize this is all pretty boring and they don't kayak off waterfalls or jump off cliffs themselves.

Personally, I feel the same way about drones. Every time I think about getting a good one I realize I'd shoot some videos around my house and then... I dunno. Maybe I'd take it out somewhere but really they're sort obnoxious so probably it would sit on the shelf.