> A bad side effect of this is that when I do hear ads or see a TV it's really, really difficult to filter it out.

That brings to the forefront a feeling that I have noticed in the back of my mind recently: I notice ads that many people don't since I've tried to de-advertise my content consumption. Hulu/Spotify ads breaking up episodes/songs annoy me more than ever, perhaps increasing this cascading failure that the article features.