If nobody cares about HQ2, then why is it all over the news? You're underestimating it's reach.

Even if people wouldn't normally care, they will care now because of the publicity and bidding process that has taken place. People in cities who do not win will be upset when they lose, and people everywhere, including places that were never in the running, will be upset if they put the office in Canada. You must not have heard of the "America first" line of thinking that got trump elected, in part.

Oh, you think people read the news. You're overestimating how much that matters.

This will blow over in months and be totally forgotten.

This is false. This whole process has been huge news. It's front page on sites like Washington Post, Philly.com, and the IndyStar and I've just checked multiple non tech forums where it's one of the busiest topics today.

A single day of news is not "news". Everyone's already moved on to the US government shutdown and more nonsense about emails and ISIS.

I wouldn’t be so sure of that. My parents, who are both in their 60s and not the least bit affiliated with technology, are both aware of Amazon’s headquarters search and brought it up with me when I was visiting over the holidays.