I sincerely doubted that Hillary would lose the election, and we know how that went. You're probably right in that the majority of their customer base wouldn't care at all. However, even if 10% care, not an unreasonable guess, that would absolutely have a large material impact on sales.

The placement of the HQ in Toronto would be branded as a betrayal of America. I think the NFL/Papa Johns case could end up being similar --> https://www.washingtonpost.com/news/business/wp/2017/12/21/p...