A harder, deeper question, is whether the average user is informed enough about "location history" to know whether they want that on or off, and whose responsibility it should be to inform them.

... as a wise man once observed, people talk a long game about how important their privacy is, but then empirically, researchers continue to discover you can get people to divulge a lot of personal information for a Snickers bar, if not less (survey-takers who just stand around in malls and ask people to fill out clipboards are an example of this---and while they are a dying breed, they're a dying breed because it's cheaper now to collect that information online, not because people have gotten cagier about divulging it).

Google are miles ahead of the other big players in terms of transparency and user control. They actively prompt users to review their privacy settings. They provide a plain-English guide to what data they collect and a simple process to choose your privacy settings.

I do find Google's level of data collection a bit creepy, but I also don't see how they could reduce the amount of data they collect without reducing the quality of their service.

https://support.google.com/accounts/answer/6227261

https://privacy.google.com/your-data.html

https://myaccount.google.com/privacycheckup

  They actively prompt users to review their privacy settings.

And yet I've found with multiple Android updates on multiple devices, they can reset things like Location Services back to "On/Fine" and othere things like enable NFC without telling you that it's happened.