Re:Ask HN: Best way to learn copywriting and sales?
by saluki on Friday January 19, 2018 @09:51AM
(#16186577)
Reading the recommended books and resources in the other responses are a great place to start.
To really learn I recommend starting a small product or ebook and learn copywriting and sales on your own product. You will gain a wealth of knowledge.
Re:Ask HN: Best way to learn copywriting and sales?
by verganileonardo on Thursday January 18, 2018 @07:12PM
(#16182892)
Read everything published on:
- www.conversion-rate-experts.com
- https://copyhackers.com
- Ramit Sethi (i learn a lot by assessing his messages)
Also, the most important thing I learned: do not rely on your intuition the best copy! Run a short open survey with your client and website visitors to learn what they want and how they describe it - then, use their exactly words and phrases and scenarios to describe the product
1. The Ultimate Sales Machine by Chet Holmes 2. Zig Ziglar's The Secrets of Closing the Sale 3. Brian Tracy's The Psychology of Selling
Copywriting: The 3 Best Books (All out of print):
1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough Advertising by Eugene Schwartz
If I could add a fourth it would be: 4. The Ultimate Sales Letter by Dan Kennedy
If you want to get even deeper, here is a longer list:
https://capitalandgrowth.org/questions/627/what-are-some-goo...
"A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond."
https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/14848...
To really learn I recommend starting a small product or ebook and learn copywriting and sales on your own product. You will gain a wealth of knowledge.
Here are a few more recommendations:
https://copyhackers.com/2013/04/how-to-sell-without-selling-...
http://www.microconf.com/past-videos/
startupsfortherestofus.com
Also, the most important thing I learned: do not rely on your intuition the best copy! Run a short open survey with your client and website visitors to learn what they want and how they describe it - then, use their exactly words and phrases and scenarios to describe the product
I'll be releasing a Sales 101 online course soon that's aimed at developers shortly if you're interested.
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
"Web Copy That Sells" by Maria Veloso
"The Architecture of Persuasion" by Michael Masterson
"Influence The Psychology of Persuasion" by Robert Cialdini
"The Adweek Copywriting Handbook" by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
"Cashvertising" by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
"Writing for Emotional Impact" by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
"How To Make Your Advertising Make Money" - John Caples
"The Copywriters Handbook" - Bob Bly
"The Adweek Copywriting Handbook" - Joseph Sugarman
"Sales Letters That Sizzle" - Herschell Gordon Lewis
"Cash Copy" - Jeffrey Lant
"Magic Words That Bring You Riches" - Ted Nicholas
"Ogilvy On Advertising"
"Method Marketing" by Denny Hatch.
"My First 50 Years in Advertising" by Maxwell Sackheim.
"The Greatest Direct Mail Sales Letters of all Time" by Richard Hodgson.
"How To Write Advertising That Sells" by Clyde Bedell
"Ads That Sell" by Bob Bly
"Advertising Headlines That Make You Rich" -- David Garfinkle
"Magic Words" -- Ted Nicholas
"Robert Collier Letter Book" -- Robert Collier
"My Life In Advertising" -- Claude Hopkins
"Bird" - Commonsense
"The First Hundred Million" by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
"Making Ads Pay" by John Caples