> The problem is not knowing (or having someone who knows) how to design something better, it's treating good design as a priority. It rarely happens

What some designers don't realize is that, in reality, they are also in sales. If they can't effectively pitch their ideas to non-designer audiences, it doesn't matter how good their design is; it won't be used.

It's not a coincidence that Paul Rand would include a hefty proposal book along with his logos.