SSL client authentication usually winds up authenticating physical devices similarly to SSH keys, but there is near zero infrastructure simplifying/protecting/distributing a single software certificate for an individual user (especially non-technical users!) across multiple devices -- and this is really complicated by mobile devices. (Enrolling a new cert on every machine is an exponential management nightmare.)

SSL client authentication is widely used by the US military on smartcards requiring additional hardware readers: https://en.wikipedia.org/wiki/Common_Access_Card. AFAIK using a smartcard doesn't work reliably on Mac without installing 3rd-party software. The difficulties of usage in practice has spawned a cottage industry of commercial software and support, like http://militarycac.com.

I assume companies selling end user hardware tokens like YubiKey would love to see client certificate authentication become more usable, but initiatives like FIDO U2F seem to be gaining momentum instead.