Indeed, we have to be confident that the mechanism of intervention will have the desired effect, and in time before we run out of antibiotic alternatives.

I say that anything less than that is worse than useless, because we're spending wasted effort (mindshare, attention) when time is, to the best of our knowledge, running out.

Now i don't know that personal activism and moral campaigning will be insufficient in this case, it just smells that way to me. It also has a certain fragrance of moral superiority and virtue signalling about it, which i guess triggers me, or something.