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Re:Decentralized Blockchain-Based Electronic Marketplaces by adventured on Sunday January 14, 2018 @07:52PM (#16147600)
Decentralized marketplaces will never become dominant because the average consumer will never trust them. They could already exist, they don't for that reason: the majority of consumers have zero interest in them.

> Throughout history middlemen have suffered a common fate. They get squeezed out at every opportunity.

Be sure to let Priceline.com know how that theory actually works in practice, versus an 85 year old industry that should have squeezed out all middlemen by now.

Google search, Facebook, Twitter, Instagram, Whatsapp, Tumblr, Reddit, Snapchat, Spotify, Netflix, these are all middlemen products/companies.

eBay, Craigslist, Amazon, Walmart, Costco, Poshmark, Overstock, Alibaba, Target, Aldi, Ikea, CVS, Walgreens, the app stores, and on it goes. All middlemen stores/platforms.

Visa, Mastercard, Discover, Amex, PayPal, Square, Stripe, JP Morgan, Bank of America, Wells Fargo, Citi, Ant and so on. All middlemen financial products and companies.

Your premise is exactly wrong. History says, over and over again for hundreds of years now, that middlemen thrive in every industry perpetually. What changes are the details of which ones thrive or fail at a given time.

There are zero examples of decentralized anything of scale similar to any of the giant platforms and it's not because we can't build them, people have tried over and over again to get users to use them. There's a reason for that persistent failure.

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