Re:Google Plans to Vet YouTube Premium Video Content
by slivym on Friday January 12, 2018 @11:55AM
(#16134270)
This seems like a defensive no brainer for youtube though. The classic cable business model is to get subscribers by financing top content that brings in viewers. If Disney opened a 'Mickey Tube' tomorrow with exlusive access to all the late show clips, several well-financed existing youtubers then how much of youtubes viewers would pack up and move over?
So really this looks like Youtube maturing into a more traditional media business model. Of course they still have the risk that they suffer from the myspace phenomenom. Not sure they're really preparing or considering that.
My feeling is that at some point they will manage the top tier of their premium contributors more like traditional content production. Idea people, writers, producers and someone who vets the output yay/nay and takes full responsibility for the release of the content. None of this "the views of [contributor] do not represent the values of our company" BS.
Of course, that means more money, less profit but would make things for advertisers palatable.