I used to play a game when I'd read TechCrunch for whatever misguided reason: I'd read until the first obvious spelling or grammatical error. I don't believe that I ever made it beyond the second paragraph. US journalism today is largely awful clickbaity crap, and the ad revenue encourages a race to the bottom for content quality. It'd be awesome if there were a way to align incentives for this to not be case. So far, nothing I've heard of seems to be working very well aside from running ads and trying to sell subscriptions, sometimes despite low-quality content.