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Re:Ask HN: What resources do you recommend to learn how to s... by AngeloAnolin on Thursday January 11, 2018 @12:11PM (#16125555)
I'd say, Justin Jackson who runs his business focused on marketing products (especially digital software) should be a good resource to start off from.

His book and course, Marketing for Developers[1] has top notch and actionable content that would help you bring your product closer to potential buyers.

[1]https://devmarketing.xyz/