The new Matrix (http://matrix.itasoftware.com/) has the color bar functionality, too, but looks a littler friendlier! When you search, click "time bars" on the right below the carrier matrix. It was one of the most-requested features.
Comments:
- after doing a YYC to YVR search and getting the result, clicking on a price brings up a blank screen, is that a bug? Clicking on the airline shows results.
- the iPhone version doesn't seem to have the same flexible dates option as the website search, is this going to be added?
Why did I not know of this website? You don't even seem to have a front page, on the link another person posted, yet when I tried your link it is easily and by far the best fare search engine I've seen. All the others are bloated, slow and plastered with ads.
Who has been doing your marketing?
Why not just partner with a travel agency and make life easier for people?
I think Hipmunk is facing an uphill battle. I don't want to be a naysayer because I want them to do well (and thereby have more choices), but ITA spent years and years to get the kind of buyout they're getting now.
And matrix.itasoftware.com is indeed awesome-the query language lets you do incredibly useful stuff you cant to anywhere else. The hard part is then twisting the arm of orbitz/travelocity/etc to get you to book the exact same flights.
I've got a very different travel idea, and would love to be able to try it out, and send everyone to Orbitz to book it if they end up finding what they want on my site.
But without the data it is very hard to experiment in making a better travel site.
For bootstrapping a travel search product, you're best to get busy building crawlers to scrape airline websites directly.
http://matrix.itasoftware.com/flights.htm?session=91c4f25b-e...
http://matrix1.itasoftware.com/
Do a search and then View Flights - Graphical. It's excellent and has been my preferred way to find flights for ages.
It's nice to see that someone who might actually care about marketing is offering the same useful tool!