Re:GDPR consent design: how granular must adtech opt-ins be?
by dspillett on Wednesday January 10, 2018 @06:01AM
(#16114051)
We sell products/services to regulated sectors (investment arms of banks mainly) for managing compliance, training and competence. That sector for one, both large companies and much smaller ones, are taking the matter very seriously.
I know people in the charities sector, and they seem to have taken or are taking pro-active action too - even people close to being "on the ground" have been given introductory training in some instances.
Initially at least fear of enforcement will drive purchasing decisions, it already is doing: you won't sell as much of your solution if you can't slap a "GDPR compliant" sticker on it. It will affect existing contracts less but if your clients haven't started asking about it yet they may do in a mad panic over the next few months. How things go from 2019 onwards will depend on how sharp the teeth end up being and how often/effectively they are applied, but the general feeling I get is that this is not going to be a damp squib or quietly fade away after for first big bang.
I know people in the charities sector, and they seem to have taken or are taking pro-active action too - even people close to being "on the ground" have been given introductory training in some instances.
Initially at least fear of enforcement will drive purchasing decisions, it already is doing: you won't sell as much of your solution if you can't slap a "GDPR compliant" sticker on it. It will affect existing contracts less but if your clients haven't started asking about it yet they may do in a mad panic over the next few months. How things go from 2019 onwards will depend on how sharp the teeth end up being and how often/effectively they are applied, but the general feeling I get is that this is not going to be a damp squib or quietly fade away after for first big bang.