Bank data is one example. We don't even own our own transaction history/data - no bank provides free APIs to access this for consumers, the only option is to download manually/scrape through their websites. And as banks own this data, they could stop or handicap exports even further anytime they choose. I know if my bank gave me simple API access to my own data I would not have any use for apps like Quicken/Mint.

Credit agencies like Equifax also own our credit history data, and generously sell it back to us - 1 free report a year, rest you pay for. While also selling it to other companies without our permission. Which employers can get their hands on via background checks, again without our consent. Not to mention one of them recently got hacked and leaked everyone's SSNs. Their entire model is capturing our data and selling it to others. We should own this data, and choose if and when we would like to provide it to a bank to get a loan etc.

Ad tracking/browsing data is another. The current model is the people making the trackers own all your data. A model where WE own our web activity data and selectively choose what to expose to websites/advertisers would be much better for consumers.