> I'm of the persuasion that they can rank and display the results however they please, it's their site after all, so it's a non issue either way.

Of course they can legally do it, and we're not judges debating that.

There's a difference between what they are allowed to do legally, and what they can do that keep me coming back as a user. This is legal, but it makes me use DuckDuckGo instead.