Exactly. There is a huge jump in quality of content when you are trying to get users to pay for your work rather than just trying to just get enough people to click on it. It requires you to actually deliver on your promise.

Sustained interaction and user satisfaction require more thought process than just slapping a clickbait title on something. In reality, clickbait titles work all too well.

Will we lose some good businesses and content creators? Most definitely, but the good (and lucky) ones will adapt and it sets a MUCH better model for future creators.