I'd rather they didn't in either case, although it is unfortunately difficult to acquire goods legitimately yet anonymously, so I lament that too. At the end of the day, Amazon knows a lot about me.

Another distinction I just thought of is that while I have the option of having online accounts to be hacked (or silly-named personas to talk with), I have no option of having a physical place in meatspace to inhabit of my own where I keep my stuff. I need one, and, if I can't get one, I have bigger problems than privacy. :c