Re:Ask HN: SaaS pricing for B2C && B2B (ex. 37s, Wufoo)
by ahoyhere on Monday August 16, 2010 @04:50PM
(#1609196)
I've done consulting for MINI, Ford, Pepsi, and talked with CNN, ABC, NBC, Fox, Discover, major music festivals (Bonnaroo) and museums (Tate Modern). My SaaS is used by several large companies and quite a few major educational institutions.
Let me tell you about working with bigco's.
You are never important to them. So, if you have XYZ as a customer, chances are, it's some dude or dudette in one department who uses it for their specific team for their specific thing. It's not as if XYZ USES YOU EXCLUSIVELY!
That's the kind of thing you'd look to charge thousands for. But they don't use you that way. Not unless you're very, very lucky -- or, as I'd look at it, unlucky.
You'd also be surprised at the paltry budgets these bigco's have on offer - because, of course, they're bigco's! Think of the prestige! The esteem! The fact that every major TV network wanted to put something specially crafted by me on millions of television screens, to show they're serious about social media but, uh… the $20k minimum project made them ALL stop calling. Which is why I always brought it up early so they'd stop wasting my time.
Selling to bigco's is crap. Unless it's a nice friction-free couplea hundred a month.
Let me tell you about working with bigco's.
You are never important to them. So, if you have XYZ as a customer, chances are, it's some dude or dudette in one department who uses it for their specific team for their specific thing. It's not as if XYZ USES YOU EXCLUSIVELY!
That's the kind of thing you'd look to charge thousands for. But they don't use you that way. Not unless you're very, very lucky -- or, as I'd look at it, unlucky.
You'd also be surprised at the paltry budgets these bigco's have on offer - because, of course, they're bigco's! Think of the prestige! The esteem! The fact that every major TV network wanted to put something specially crafted by me on millions of television screens, to show they're serious about social media but, uh… the $20k minimum project made them ALL stop calling. Which is why I always brought it up early so they'd stop wasting my time.
Selling to bigco's is crap. Unless it's a nice friction-free couplea hundred a month.