Could you clarify what is the third party that Mozilla is sending analytics to?
Mozilla has a promise from Google that Google will not use this data for their own analysis. If you do not trust Google to honor this agreement, Mozilla employees said on a GitHub issue about this, you should stop using Mozilla products.
Firefox sending my data to a marketing company should not be on by default... Heck, it should not even be an option.
Mozilla is not even sneaky about it. On the Google Play download page, the privacy notice for the app tells you that optional usage tracking is on by dafault. https://support.mozilla.org/en-US/kb/focus#w_privacy
Perhaps you should read the privacy notices for apps if you are concerned? It seems perfectly acceptable to me.
EDIT: I say "google, apple, whatever", but I should clarify. There's this talking point on HN that Apple is so good for user's privacy. It's not, hence "google, apple, whatever".