It's a tough time to be an American, and most people realize that. Exploiting that with bad journalism is just throwing gas onto a trash fire IMO.
edit: More importantly, if Brits want to preserve the language as they see it in their country, they should consider going the French route [1].
[1] - https://en.wikipedia.org/wiki/Acad%C3%A9mie_fran%C3%A7aise
I grew up in England but live in Canada and speak quite Americanized English as a result. I've got nothing against Americans or them speaking American English and I don't think the author has either. I do agree with him however that as Brits (and as Canadians in my case) we are losing something valuable by adopting American English unthinkingly and it's worth paying a bit more attention to individually when we use language as a result.
It's entirely possible.
> which is why the French approach is stupid
I think there's some merit to what they do, but it is a bit much.
> I do agree with him however that as Brits (and as Canadians in my case) we are losing something valuable by adopting American English unthinkingly and it's worth paying a bit more attention to individually when we use language as a result.
I would agree, but would say the author / BBC could have had more tact and not used the headline, "How Americanisms Are Killing the English Language." If a Japanese news outlet ran an article, "How the British have 'watered' tea down for more than 100 years" -- not too many Brits would be excited about reading it.
It's a change I've personally lamented due to the loss of the word awesome to use for its original meaning without a good replacement.