But this is intended as an apology, not a sale. Apologies don't come with big asterisks if they want to be taken seriously. And PacketPaul's experience was even worse because the reps did not believe his story. You can always take to twitter if you want to get something like this fixed, however.

Actually, you do complain and then get the store to match it or use your credit card price protection.

Or just go to the cashier and tell them you want to return it and buy it again at the discounted price. They don't even make you walk to pick a new one.