There is research about reframing arguments for a given topic in terms of values that are highly important to a given political ideology[1]. In short, there are priors of deeply-held values that can reliably predict a political stance. With this you can potentially convince those opposed to an action on grounds of some aspect of it (be it perceived masculinity of actor, or religious reasons) to reconsider the action from a familiar perspective by reframing the argument in terms of the audience's most deeply-respected values (e.g. purity, masculinity, patriotism).

[1] https://www.sciencedaily.com/releases/2016/04/160425143307.h...