This is exactly what is happening. "Blockchainism," a vague and shifting set of shared assumptions about voluntary custodial risk/reward sharing, vs "a blockchain", a particular encoding of a particular subset of these ideas into a white paper and corresponding client software, according to a particular framing of incentives motivating the people who created it, which may differ greatly from those who invest in it or speculate on it.

Blockchain is on its way to becoming a hollowed-out incantation, like "green technology" or "democratic" or "brawndo"