Do you think if environmentalism were rebranded as Patriotic or Nationalist that men previously averse to environmentalism would become environmentalists and vice versa, current environmentalists who may lean left might rebel and become eco-careless?

Let's take a nationalistic country like Brazil. Do you think macho Brazilians would become more receptive to environmentalism if it were associated more vigorously with manliness, for example? I'm curious what you think the result would be.