We'll look back at fixed naming and wonder who ever thought that made sense.
If I want my assistant to be named Jarvis, it puzzles me why I can't do that. It would also simplify the case where multiple devices are in the room (e.g. not having to yell towards the specific target device and hope the others ones don't hear.)
Something so simple will deeply personalize the experience for many users.
I am not saying that it is not doable, it's just there are real engineering tradeoffs present here.
1. Hotword detection runs on a minimal low powered local subsystem
2. The two provided hotwords run networks that have been trained on millions of samples in thousands of different environments.
That thing is very heavily optimized. Alexa and Bixbi get far more false positives and false negatives.
If it's primarily a technical challenge that raises the chances of this eventually becoming reality.