Re:An update on Better Ads (Chrome native ad-blocking)
by scarface74 on Wednesday December 27, 2017 @04:46AM
(#16013843)
Only on Android does this save Google. iOS has had the ability to install content blockers for a few years. They not only work in the browser but also the newer embedded Web Views (WebViewController?)
I think the rationale for this move is to stem the growth of adblockers rather than anything else. Google Chrome on Mobile does not allow any extension so thats safe for their monetization. Its only on desktop which is dwindling and they are using this opportunity to make sure this is contained