Let's just have a cold look. If people don't want something what can a company do? Bundle that nasty thing with something people want. And this is what the ad industry has been doing. And now the power to bundle has started to unravel long ago.

It's simple. Would you prefer something with or without distraction if you had the power to choose?

Ad industry is doomed. Except if they find a way or other to regain the power to force the bundling. For example by declaring ad blockers unlawful.