Re:Things That Are Trying To Kill Display Ads
by hnonlyforu on Tuesday December 26, 2017 @10:08AM
(#16008871)
> Catching fish by drying the pond.
That is what fraud and malware are doing to the web ad industry. And they don't mind doing that.
So, the reason that ad blockers are killing the ad industry lies in the industry itself. There is not enough self regulations on spam, malicious sites, fraud, etc. For emails, we have filters that remove the majority of spams, but for ads, there is only ad blockers that remove ads indiscriminately. If ad platforms cannot find a way to remove the majority of those, the industry is simply doomed.
That is what fraud and malware are doing to the web ad industry. And they don't mind doing that.
So, the reason that ad blockers are killing the ad industry lies in the industry itself. There is not enough self regulations on spam, malicious sites, fraud, etc. For emails, we have filters that remove the majority of spams, but for ads, there is only ad blockers that remove ads indiscriminately. If ad platforms cannot find a way to remove the majority of those, the industry is simply doomed.