Assuming the article is to be trusted, I see two insights here. First, even today only 30% of users use adblockers. Helping educate people is still the best way we can fight against this parasite of an industry. Every time a friend asks me to help set up their computer, every time I see a browser without an adblocker, I do what I can to fix it. Even on purely security grounds, there's no excuse to run a browser without at least uBlock Origin.

Secondly, it seems click fraud still has some growth potential. I've used AdNauseam before, but perhaps there are more efficient ways out there?