OK, that makes a ton more sense. And I couldn't agree more that the camera companies are shooting themselves in the foot by not opening up their firmware. I'm a software guy too and there are changes I'd love to make to Canon's menu system (I really want to be able to map a button to any part of the menu system, in particular a button that got me to the in camera crop feature that the 5DIV and 1DX have).

I suppose they think they have secret sauce buried in there but by keeping it secret they aren't getting any patches from us hackers.