Re:In Final Holiday Push, UPS Grabs Its Accountants to Deliv...
by bitmage on Sunday December 24, 2017 @11:27AM
(#16000117)
There is a negative incentive as well. Most return policies are thirty days, so if you shop months early you have no recourse should a gift be found to be defective at Christmas.
Currently, there's no meaningful economic pressure to do your christmas shopping months in advance; so that's probably an indicator that the infrastructure is manageable and no major changes are really needed.