Re:How I went from programming to consulting (2012)
by gk1 on Friday January 05, 2018 @11:09AM
(#16079425)
I think you're missing parent's point. People don't buy enterprise software (six- and seven-figure annual licenses) from a 30-day email drip. Therefore, creating such an email drip for an enterprise software company would not have the same results as it would for a B2C/B2Dev SaaS.
The entire purpose of selling a product is to scale through volume rather than customization.
To me the big divide is how superlinear your revenue:employee ratio is. If it's linear or close to it, then you're a consulting org. You make money based on the hours of work you are able to bill for in one way or another. If it's a "product", but you as the product developer are doing heavy customization, then you've just transitioned from an hourly billing model to something resembling fixed bid, but with a fiction of a product in the mix.