Re:How I went from programming to consulting (2012)
by barry-cotter on Saturday December 23, 2017 @07:57PM
(#15997271)
Patrick talked about what he was doing so much on the internet so much that people knew he was good at it. He also talked about it at meet ups and conferences, first with other normal attendees and eventually on stage. Eventually some of those people offered him money to do it for them.
At first he undercharged, not as a tactic to start consulting but because he didn’t have confidence in what he was selling. I believe he started off at $5,000 and stopped consulting when he was charging $30,000 a week.
But most of his work came from pitching people. Write an email or make a call to a company that seems a good prospect and follow up. If five percent convert you’re doing pretty well. You also get referrals from previous satisfied customers.
As well as that Patrick wrote a lot on his website about what he did and how to do it, which functioned as a proof of competence and lead to some people contacting him to ask him to work for them. Authority, Nathan Barry, is all about this publicising proof of competence tactic.
At first he undercharged, not as a tactic to start consulting but because he didn’t have confidence in what he was selling. I believe he started off at $5,000 and stopped consulting when he was charging $30,000 a week.
But most of his work came from pitching people. Write an email or make a call to a company that seems a good prospect and follow up. If five percent convert you’re doing pretty well. You also get referrals from previous satisfied customers.
As well as that Patrick wrote a lot on his website about what he did and how to do it, which functioned as a proof of competence and lead to some people contacting him to ask him to work for them. Authority, Nathan Barry, is all about this publicising proof of competence tactic.